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In today's data-driven economy, businesses operating in California face an evolving landscape of privacy regulations. At the forefront of this shift is the California Consumer Privacy Act (CCPA), a landmark law that grants significant rights to California consumers regarding their personal information. For businesses, understanding and complying with the CCPA is not just a legal obligation – it's a crucial aspect of building trust and maintaining a sustainable operation.
At Jahangiri Law Group, we understand the complexities that the CCPA can present for businesses of all sizes. This article serves as an introduction to this pivotal legislation, highlighting key aspects that your organization needs to be aware of.
The CCPA: A New Era of Data Privacy in California
Effective since 2020, the CCPA empowers California residents with fundamental rights over their personal information held by businesses. These rights include the ability to:
- Know: Request information about the categories and specific pieces of personal information collected, the sources of the information, and the purposes for its collection.
- Access: Obtain a copy of the personal information held by the business.
- Delete: Request the deletion of their personal information (with certain exceptions).
- Opt-Out of Sale: Direct businesses not to sell their personal information to third parties.
- Non-Discrimination: Not be penalized for exercising their CCPA rights.
Who Does the CCPA Apply To?
It's crucial for businesses to determine if they fall under the purview of the CCPA. Generally, the law applies to any for-profit business that does business in California and meets at least one of the following thresholds:
- Has annual gross revenues of over $25 million.
- Annually buys, sells, or shares the personal information of 100,000 or more California consumers or households.
- Derives 50% or more of its annual revenue from selling or sharing the personal information of California consumers.
Even if your business doesn't have a physical presence in California, if you meet these criteria and interact with California residents' personal information, the CCPA likely applies to you.
Key Obligations for Businesses Under the CCPA:
Compliance with the CCPA requires businesses to implement significant changes to their data handling practices. Some key obligations include:
- Providing Notice to Consumers: Informing consumers about the categories of personal information being collected and the purposes for which the categories of personal information are collected or used.
- Responding to Consumer Requests: Establishing processes to respond to consumer requests to know, access, and delete their personal information.
- Implementing Data Security Measures: Maintaining reasonable security procedures and practices to protect consumers' personal information.
- Providing the Right to Opt-Out of Sale: If your business sells personal information, you must provide a clear and conspicuous "Do Not Sell My Personal Information" link on your website.
- Updating Privacy Policies: Ensuring your privacy policy accurately reflects consumers' CCPA rights and your business practices.
At Jahangiri Law Group, we understand the complexities of the CCPA and are dedicated to helping businesses navigate these requirements effectively. Our experienced team can provide guidance on:
- Determining CCPA applicability to your business.
- Developing and implementing compliant data privacy policies and procedures.
- Establishing processes for responding to consumer rights requests.
- Advising on data security best practices.
- Assisting with employee training on CCPA compliance.
- Defending businesses against potential CCPA violations.
The CCPA represents a significant shift in data privacy regulation, and proactive compliance is essential for businesses operating in California.
Businesses must carefully conduct the analysis to determine it does not meet ANY of the three thresholds of “what is a business” under the CPRA before deciding whether CCPA, applies to them or not.

